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Did you know?

1) High Response Rates

Direct Mail has a response rate of 4.4% for house lists and 2.9% for prospect lists. This is compared to just 0.6% for stand alone email, and 0.4% for stand alone social media marketing.

2) Strong ROI

The average ROI for Direct Mail is $4.09 per $1 spent, making it comparable to digital channels like email and paid search.

3) Better Engagement

42.2% of Direct Mail recipients either read or scan the mail they receive.

Physical mail has been shown to generate 70% higher brand recall compared to digital ads alone. 

4) Personalization Pays Off

Personalized Direct Mail campaigns can increase response rates by up to 135%  compared to non-personalized versions.

5) Integrated Campaigns Perform Better

When combined with digital channels, Direct Mail campaigns can yield a 28% higher conversion rate.

6) Millennials Respond to Mail

75% of millennials say receiving Direct Mail makes them feel special, and 90% believe direct mail is more reliable than digital communication. 

(Sources: DMA, ANA, CP, True Impact Study, InfoTrends, USPS, Compu-mail)

Call Direct Mail of New York today for help with your next project!

Direct Mail of New York email & digital marketing

​​540 Harrison Avenue         Peekskill, New York 10566

Phone:  (914) 736-2239

     or      (914) 816-2365

Email us today:    info@directmailofny.com

​Direct Mail of NY