Mailing Lists & Data Services
Targeted. Accurate. Ready to Perform.
Better Data. Better Targeting. Better Campaigns.
Direct Mail of New York provides targeted mailing lists, data processing, and data enhancement services to help businesses, nonprofit organizations, and agencies reach the right audience with clean, accurate, and actionable data.
Whether you're starting with your own customer or donor database or need to identify new prospects, we can help build, clean, standardize, enhance, and prepare your data for direct mail and email marketing campaigns.
Mailing Lists & Audience Targeting
Build targeted consumer, business, and specialty mailing lists based on geography, demographics, interests, industry, and other available selection criteria.
Data Processing & List Hygiene
Clean, standardize, and prepare customer, prospect, and donor data with address correction, duplicate detection, CASS certification, and NCOA processing.
Data Enhancement & Append
Enhance existing databases with available demographic, geographic, and other data to create more complete customer and donor records.
Analytics & Audience Insights
Use customer and donor profiling, analysis, and modeling to better understand existing audiences and identify characteristics useful for prospect targeting.
Targeted Mailing Lists
Reach the Audience That Fits Your Campaign
DMNY provides access to a wide range of consumer, business, nonprofit, and specialty mailing lists to help identify audiences based on the goals of your campaign. Because available data and selection criteria vary by audience and list source, we can help determine an appropriate approach for your target market—locally, regionally, or nationwide.
Consumer Lists
- Geographic targeting
- Demographic selections
- Lifestyle & interest selections
- Homeowners
- New movers
- Property & mortgage data
- Resident/occupant lists
Business & Professional Lists
- Industry/SIC selections
- Employee size
- Sales volume
- Business location
- Business occupant lists
- Professional categories
- Executive/C-suite selections
Nonprofit & Specialty Lists
- Donor lists
- Charitable interests
- Giving characteristics
- Survey/self-reported lists
- Subscriber lists
- Specialty/managed lists
Data Processing & List Hygiene
Clean, well-prepared data can help reduce waste and prepare your records for more efficient print, mail, and marketing production.
Data Enhancement & Append
Enhance the Data You Already Have
DMNY can help enhance existing customer, donor, and prospect databases with available supplemental information. Depending on the project, available data enhancement services may help fill gaps in existing records, support audience analysis, and provide additional criteria for segmentation and targeting.
Available data enhancement services may include:
Customer & Donor Analytics
Turn Your Data Into Useful Insight
Understanding who responds to your marketing can help inform future targeting. DMNY provides customer and donor data analysis to help organizations better understand their existing audiences and identify characteristics that may be useful in finding new prospects.
Services include:
Related Services
Ready to Reach the Right Audience?
Tell us about your campaign and we'll help determine the right data and targeting approach.