Email Marketing
Targeted. Coordinated. Measurable.
Extend Your Reach Beyond the Mailbox
Direct Mail of New York provides email marketing services that can be used independently or coordinated with direct mail to create additional opportunities to reach your audience.
We can help with audience selection, campaign setup, email creative, and deployment, along with available tracking and reporting to help you understand campaign activity and recipient engagement.
For organizations using both direct mail and email, coordinating the timing and messaging across channels can reinforce your campaign and provide additional touchpoints with your audience.
What We Handle For You
Audience & List Selection
Identify appropriate email audiences using your existing data or available targeted email audience resources.
Campaign Design & Setup
Develop and prepare email creative that supports your message, brand, and campaign objectives.
Deployment & Coordination
Schedule and deploy email campaigns independently or coordinate them with direct mail for additional audience touchpoints.
Tracking & Reporting
Review available campaign metrics and reporting to better understand delivery and recipient engagement.
Email + Direct Mail
Make Your Direct Mail Work Harder
Direct mail and email offer different ways to reach an audience. Used together, they can provide multiple opportunities for a prospect, customer, or donor to see and respond to your message.
DMNY can coordinate email with a direct mail campaign so that audience selection, creative, messaging, and timing work together as part of one campaign.
Targeted Email Marketing
Email as a Standalone Campaign
Email marketing can also be used as a standalone campaign to reach selected consumer or business audiences. DMNY can assist with targeted email audience selection, creative preparation, deployment, and campaign reporting.
Campaign Reporting
Understand How Your Campaign Performed
Email campaign reporting can provide insight into delivery and recipient engagement.
Following deployment, DMNY provides available campaign reporting to help you evaluate activity and inform future marketing efforts.
Ready to Add Email to Your Marketing?
Tell us about your audience and campaign and we'll help determine the right approach.